Elfmarkova, Sarka
Czech Republic
D.180 | Wednesday, 18 July 2007, 11:30 - 12:00, Room D1
Visual Information as a System of Representation and Understanding
Media represent reality in a way which has a very strong impact on people’s cognition. This reduced representation is attractive and persists due to the fact that it is communicated to a huge amount of people. Mass media’s intersection with everyday communication is externalised in a stream of important changes, which are spectacular mainly in the language and in the new attitude or interpretation of a visual image or visual message. An important part of contemporary visual culture of the last decade is the Reality TV genre. This genre is very popular, but nobody actually conjectures how big its impact on the culture in general is. The shows may simply entertain, or they may blur the line between entertainment and everyday life, the boundaries between the self and a mediated reality. Reality TV glamorizes the obsessive monitoring of everyday life, but what of the documentation of daily life that happens outside the show? Does the visual culture of Reality TV anesthetize individuals to the social effects of surveillance? In order to explore these issues, it is important to discuss them. Art educators have the chance to respond to these situations, either to collect data and archive them, or to engage with and critique the visual culture of control.
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